Driving factors
- growing awareness of animal welfare and ethical concerns
- increasing understanding of the health benefits associated with a vegan diet
- concerns about environmental impact and sustainability
Stats
- according to a survey the number of beacons in the US increased from 1% in 2014 to 3% in 2020-
- in the US the number of vegans Rose from 1% in 2016 to 3.5% in 2020
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Impact
- Influencing food industry vegan options are becoming more accessible as demands grow shaping
- fashion vegan fashion is getting popularity with designers using animal free materials
